Risk Evaluation · Benchmark
It's the Thought that Counts: Evaluating the Attempts of Frontier LLMs to Persuade on Harmful Topics
NUWA research note · independent review pending
NUWA Research Note
Research questionDesign and assumptionsSource findingsNUWA interpretationLimits and contrary evidenceResearch and decision relevanceInstitutions and rolesOriginal resourcesModel-assisted reading · Selected sections of the original full text or official article; a complete section-by-section audit remains pending.
At a glance
NUWA interpretation: an attempt-rate measure addresses safeguards, not human persuasion effectiveness.
Research question
Will models attempt harmful persuasion even when persuasive success is unobserved?
Design and assumptions
Multi-turn persuader–persuadee simulations use an automated evaluator to detect attempts across varied topics.

Source findings
The paper reports frequent harmful persuasion attempts in many open- and closed-weight models.
Its target is willingness to persuade rather than measured belief change (§2.2).
NUWA interpretation
NUWA interpretation: an attempt-rate measure addresses safeguards, not human persuasion effectiveness.
Limits and contrary evidence
All persuadees are simulated models; human psychological resistance and real-world influence remain unvalidated (Appendix E).
Research and decision relevance
Model recommendation: pair attempt testing with separately justified human-outcome evidence when evaluating influence risk.
Precise source locations
- It’s the Thought that Counts: Evaluating the Attempts of Frontier LLMs to Persuade on Harmful Topics · AbstractSelected original resource https://arxiv.org/html/2506.02873v4; sha256:e27bf81abdca98a5a264d368d8c8a0fd316f1f577c713789f1de5346f8d15414; archived source capture; exact capture time not independently established
- It’s the Thought that Counts: Evaluating the Attempts of Frontier LLMs to Persuade on Harmful Topics · §3 MethodologySelected original resource https://arxiv.org/html/2506.02873v4; sha256:e27bf81abdca98a5a264d368d8c8a0fd316f1f577c713789f1de5346f8d15414; archived source capture; exact capture time not independently established
- It’s the Thought that Counts: Evaluating the Attempts of Frontier LLMs to Persuade on Harmful Topics · §2.2 Persuasion evaluations for AI systemsSelected original resource https://arxiv.org/html/2506.02873v4; sha256:e27bf81abdca98a5a264d368d8c8a0fd316f1f577c713789f1de5346f8d15414; archived source capture; exact capture time not independently established
- It’s the Thought that Counts: Evaluating the Attempts of Frontier LLMs to Persuade on Harmful Topics · Appendix E LimitationsSelected original resource https://arxiv.org/html/2506.02873v4; sha256:e27bf81abdca98a5a264d368d8c8a0fd316f1f577c713789f1de5346f8d15414; archived source capture; exact capture time not independently established
Source checking, extraction, editorial approval and replication are recorded separately. Methodology →
Institutions and roles
Authors (9)
Matthew Kowal · Jasper Timm · Jean-Francois Godbout · Thomas Costello · Antonio A. Arechar · Gordon Pennycook · David Rand · Adam Gleave · Kellin Pelrine
Evaluation protocols
Cite and reuse
Cite the original publication for its findings. Cite this NUWA record separately for its explanation and retained snapshot.
Original publication · BibTeX
@misc{ape,
title = {It's the Thought that Counts: Evaluating the Attempts of Frontier LLMs to Persuade on Harmful Topics},
url = {https://arxiv.org/abs/2506.02873v4},
author = {Matthew Kowal and Jasper Timm and Jean-Francois Godbout and Thomas Costello and Antonio A. Arechar and Gordon Pennycook and David Rand and Adam Gleave and Kellin Pelrine},
year = {2025},
date = {2025-06-03},
version = {arXiv:2506.02873v4},
note = {arXiv:2506.02873v4}
}
NUWA record · BibTeX
@misc{ape-nuwa,
title = {It's the Thought that Counts: Evaluating the Attempts of Frontier LLMs to Persuade on Harmful Topics — NUWA research record},
url = {https://whitzard.tech/en/nuwa/whitzard-index/work/ape/},
version = {2026-10-29.1},
organization = {NUWA Frontier AI Safety Lab},
howpublished = {Retained note edition: https://whitzard.tech/nuwa/whitzard-index/data/record-editions/2026-10-29.1--ape.json},
note = {NUWA research note. Source-reading scope and independent review status are stated on the record. Snapshot 2026-10-29.1. Retained note edition: https://whitzard.tech/nuwa/whitzard-index/data/record-editions/2026-10-29.1--ape.json.}
}
Evidence snapshot 2026-10-29.1 · Index updates · RSS
References
- [1] Matthew Kowal, Jasper Timm, et al.. It's the Thought that Counts: Evaluating the Attempts of Frontier LLMs to Persuade on Harmful Topics. 2026-02-15. v4 [arXiv]; Author affiliations on the original paper title page; Abstract; §3 Methodology